Fun PANK Facts!

Are you a Pank? We, PinKixx, serve for PANKS – professional aunt with no kids. There are 23 million American women known as PANKs, a population size comparable to African American adults (28 million) or the LGBT community (16 million), according to Savvy Auntie® and Weber Shandwick Research.

professional aunt with no kids play viral roles in family and economy. 23 million americans are panks.

panks rock!

Weber Shandwick, a leading global public relations firm, discovered:

PANKs serve a vital role in the family
PANKs potentially have a network of friends and family members with growing families. These women often provide help with educational expenses, baby-sitting and household chores, not to mention all sorts of gifts, Melanie Notkin, CEO of Savvy Auntie, said. But they can also be that “cool aunt” who exposes a child to cultural experiences for which the parents may not have the time or money. Often they are the trusted adult whom children can talk to about sensitive topics they wouldn’t dare discuss with their parents. PANKs also offer economic assistance by providing kids with things kids’ parents sometimes cannot or will not offer them and many have given gifts to parents to help them provide for their kids.

PANKs are avid info-sharers
PANKs are sharing information on a wide range of products and services. They are exceptionally good sharers of information about clothing, vacation/travel, websites/social networks sites, and products for digital devices but also index higher on traditional “mom” categories such as groceries/food and beverages, home appliances and decorating goods.

PANKs are devoted “nesters” but also highly social
PANKs are significantly more likely than the average woman to enjoy home decorating and home improvements. They are just as likely as overall women to enjoy domestic life – spending time at home, cooking, entertaining, yard work, and even housekeeping. And at the same time, PANKs are significantly more likely than women overall to enjoy social activities – hanging out with friends, dating, using social networks, volunteering, and participating in sports. PANKs also enjoy attending religious services as much as the average woman.

fun facts about PANKs

fun facts about PANKs, image from pinterest.com

Here are some other fun facts about PANKs:

  • average age of a PANK is 36.
  • 1 in 5 American women is a PANK (make it a whooping 23 million).
  • have a higher rate of full-time employment than the average woman.
  • have a higher rate of an annual household income that matches that of the average woman.
  • spend an average of $387 a year on each child in their lives & 76 percent of them spend more than $500 a year. This translates to an annual PANK buying power estimate averaging roughly $9 billion.
  • are significantly more likely than the average woman to enjoy home decorating and home improvements.
  • are just as likely as overall women to enjoy domestic life – spending time at home, cooking, entertaining, yard work, and even housekeeping.
  • are significantly more likely than women overall to enjoy social activities – hanging out with friends, dating, using social networks, volunteering, and participating in sports.
  • enjoy attending religious services as much as the average woman
  • approximately two-thirds of PANKs (67%) are sought out by their friends more than any other friend for advice/consultation on a wide range of topics including purchasing decisions

More interesting statistics and infographics about PANKS can be found here:
http://pankpower.com/

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